Privacy Policy

1. Introduction

This Privacy Policy explains how Alliance CA & Tax Consultants ("Alliance CA", "we", "us" or "our") collects, uses, discloses and safeguards personal information when you visit our website, contact us, or engage our accounting, tax and advisory services.

We are committed to handling your information responsibly and in line with applicable UAE law, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (the UAE PDPL). By using our website or providing us with information, you acknowledge the practices described here.

2. Information we collect

We collect information you provide directly and information generated automatically when you use our website:

• Contact and enquiry details you submit through our forms — such as your name, email address, the service you are interested in, and any message you send.
• Client and engagement information you share with us when you become a client — which may include financial, tax, corporate and identification documents needed to deliver our services and meet regulatory obligations.
• Technical and usage data — such as IP address, browser type, device information, and pages visited, collected through cookies and similar technologies.

3. How we use your information

We use personal information to:

• Respond to your enquiries and provide requested information about our services.
• Deliver, administer and improve our accounting, tax, compliance and advisory services.
• Meet our legal, regulatory and professional obligations, including anti-money-laundering (AML), know-your-customer (KYC) and tax-compliance requirements.
• Communicate with you about your engagement, deadlines and relevant updates.
• Maintain the security, integrity and performance of our website.

4. Legal bases for processing

We process personal data where we have a lawful basis to do so — including your consent, the performance of a contract or engagement with you, compliance with a legal or regulatory obligation, and our legitimate interests in operating and improving our practice. Where processing relies on consent, you may withdraw it at any time.

5. Sharing and disclosure

We do not sell your personal information. We may share it with trusted service providers who support our operations (such as IT, cloud-accounting and communications providers) under appropriate confidentiality obligations, and with regulators, authorities, auditors or professional advisers where required by law or to establish, exercise or defend legal claims.

6. Data retention

We retain personal information only for as long as necessary for the purposes described in this policy, including to satisfy accounting, tax, AML and other statutory record-keeping requirements under UAE law, after which it is securely deleted or anonymised.

7. Data security

We apply appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or alteration. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. International transfers

Where information is transferred or stored outside the UAE, we take reasonable steps to ensure it is protected in accordance with applicable data-protection requirements and this policy.

9. Your rights

Subject to applicable law, you may have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your information where there is no overriding legal or regulatory reason to retain it.
• Object to or request restriction of certain processing, and withdraw consent where processing is based on consent.

10. Cookies and analytics

Our website may use cookies and similar technologies to enable core functionality and to understand how the site is used so we can improve it. You can manage cookies through your browser settings; disabling them may affect some features.

11. Third-party links

Our website may link to third-party sites and reference third-party platforms. We are not responsible for the privacy practices or content of those third parties, and we encourage you to review their policies.

12. Children's privacy

Our website and services are intended for businesses and individuals aged 18 and over. We do not knowingly collect personal information from children.

13. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the effective date shown above.

14. Contact us

If you have questions about this policy or wish to exercise your rights, please contact us at info@allianceca.ae, or by post at 904 Al Reem Tower, Al Maktoum Street, Deira, Dubai, United Arab Emirates.